It’s #WebsiteWednesday! Here I am with more tips on improving your author website!
I’ve talked to you before about the importance of having an author website and a social media presence. Both are vital to your success as a modern author. What I don’t think I have covered is when you should start to develop these platforms.
The answer? Yesterday! The sooner, the better. The more time you have to capture leads to your mailing list and to get your name stuck in the back or hopefully the forefront of your reader’s minds the better off you will be.
But what if you don’t have any content? The joy of the internet is that there are always plenty of ways to engage and connect with others. There are countless memes to post, Pinterest boards full of blog topics, and author support forums and groups filled with other aspiring and published writers you can interview and learn from while also providing content for your followers.
But how do you manage social media posts, an author website, AND writing? It’s not easy. The best way to tackle this problem is to schedule at least part of your posts ahead. Take one day a week or even one day a month to plan out your posts. You can place these all in one Microsoft Word file, or you can even go ahead and schedule them with an app like HootSuite, Jetpack, MeetEdgar, or Facebook’s built-in post scheduler.
Another approach that is helpful is to have repetitive topics. For example, you could cover editing tips every Tuesday, do author interviews every Thursday, and funny posts every Saturday. Whichever days you choose to do these things, your audience will eventually pick up on your posting habits and begin to look for that particular topic of information that day. This gives your audience something to look forward to and a reason to visit your page more than one time.
So, what are you waiting for? If you haven’t started an author website or developed a social media presence, there’s no time like today!